What is Google Ad Grants?
A nonprofit’s greatest challenge is often getting people to notice the cause it promotes. Fortunately, there is a solution and it’s a major one: Google Ad Grants is a special PPC (pay-per-click) program targeted exclusively for charity and nonprofit organizations.
As the name suggests, Google Ad Grants can be your nonprofit’s greatest weapon – it provides organizations with a budget of up to $10,000 per month to spend on PPC advertising in the Google Search Network. This means nearly $330 to spend per day, with a maximum CPC (cost-per-click) of $2 – frankly, a huge budget for even the largest-scale nonprofit venture. With such an impressive number, it’s not surprising that nearly 140 nonprofits thrived on the program while it was only in its beta stage!
How Can Google Ad Grants Help Your Nonprofit?
It’s simple: by advertising more (and for free), you