Is not raising money online for your Nonprofit an innovative source of strategized fundraising? YouTube NonProfit Program is an interface where donors can make a personal connection with your organization’s activities, can spread awareness for their cause and mission and can showcase the marketing component by adding a real heart touching appealing story.
YouTube as a Platform
An in-depth survey and study directed at donors by Convio Sea Change Strategies and Edge Research The Wired Wealthy – Using the Internet to Connect with Your Middle and Major Donors stated that 52% of donors watched YouTube, 90% of long term donors or ‘relationship seekers’ expressed interest in a video to connect with a cause and recommended that major donors ‘are heavy users of online video and have significant interest in seeing more’. The Facts and Figures on YouTube in 2013 states that YouTube has a staggering 800 million monthly visitors and 4 billion hours of video viewed per month and is the second largest search engine. Shout Me Loud mentions that at YouTube no one needs to buy a domain or hosting package. YouTube features as world’s top five web sites and is present everywhere the internet exists.
Guide to YouTube Program to Raise Online Revenue
- The first step for a Nonprofit is to Apply to Google For Nonprofits and enroll in the YouTube Nonprofit Program
- As per YouTube Partner program ‘channels that have fewer than 10,000 views cannot run ads on their videos’. All Nonprofits can become YouTube Creators, but only after their channel receives 10, 000 views it is eligible to be reviewed for Monetization.
- The uploaded video of your Nonprofit is ready to earn money by completing 4 simple steps at YouTube Help. This serves as a perfect platform to make money with successful videos.
- On YouTube there are several ways you can promote your organization’s story. The mantra is to promote products and services that are moneymakers. To sell your mission and objectives, the Nonprofits You Tube channel can get monetized with AdSense. The Nonprofits can select the ads and decide where they should appear. After this advertisers bid for the ad space and once the ads are seen or clicked, the Nonprofits automatically get the money. In 2015, Google AdSense paid $10B to publishers.
In ‘The Late Show With Stephen Colbert’, Netflix advertisement features before the talk show with Nobel Peace prize winner Malala Yousafzai and the channel has got 1,395, 616 views.
Another way to raise money on YouTube is through Affiliate Marketing. Shout Me Loud defines it as “One of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.” The affiliate link of the product is embedded both in the description and video itself and when the user clicks the link and buys the product, the channel receives the commission. The Amazon Affiliate website of SmartPassiveIncome.com has 73 thousand followers, wherein regular videos are posted on blogging to podcasts to all online related businesses. He crafts comprehensive video tutorials on specific online marketing tactics while demonstrating the tools that he uses on-screen and has dedicated navigation link for Amazon and affiliate products
Sponsored videos are another way of earning huge money on YouTube. Sponsors can show their advertisements before or after the Nonprofit’s video. YouTube has an Ad Policy in which paid product and endorsements are created for the third party.
- Nonprofits can raise money or their cause on YouTube through donation cards if you are a charity in UK or Nonprofit at US. The assistance of YouTube creators can be taken by using the Outreach ToolKit. The donation card stats can be seen by using YouTube Analytics.
|Links for Raising Money Online
1. Start Advertising on You Tube – https://www.youtube.com/yt/advertise/index.html
2. Grow Your Audience – https://creatoracademy.youtube.com/page/course/get-discovered
3. Make Money With You Tube – https://creatoracademy.youtube.com/page/lesson/revenue
4. Video Monetization Criteria – https://support.google.com/youtube/answer/97527
Success Stories Of Strategized YouTube Fundraising
Water Aid uses You Tube to connect with the community in various ways. It has engaging and interactive online content and with all the support has been able to bring safe drinking water to 2 million people.
Kiva, which makes microfinance personal by connecting lenders and borrowers across the world has been able to serve 2.1 million people around the world and engaging with community on YouTube has been an essential digital tool.
Natalie Tran’s ‘CommunityChannel’ had received over 450 million views by 2013 and she was making hundreds of thousands of dollars. The Awkward Conversations Project by Washington State Department of Health had ten videos on topic for teenagers ranging from safe sex, drinking, healthy lifestyle and the videos were watched almost 4 million times and achieved 135, 707 YouTube likes. Ray William Johnson, an American blogger, writer, producer has about 26 million views and has generated $18.2 million.
Best Tips to Increase You Tube Audience
- Enable Search Engine Optimization friendly with proper title, tags, keyword and URL.
- The more the information you have about your Nonprofit’s mission and the story under the video, the better shall be the SEO ranking by Google.
- Encourage comments from argumentative to informative and also ask to subscribe and like.
- Regularly check YouTube Insight to monitor the performance of your channel and videos.
- To generate additional income, subscribe to YouTube Trends to come up with new ideas and showcase your channel as per the current trend.
- Take the help of YouTube Advertising which shall facilitate setting up your campaign, share your stories with the right customers and discover details of types of ads you can run.
- Most importantly have a Content ID to protect your revenue resources by preventing others from stealing your original content. It is free tool which enables channel owners to identify their original matter and keep tab on any earnings on similar content which would have been waylaid by other users.
For Nonprofits YouTube is a wonderful source for monetizing quality video content. It is a digital tool which shall enable an incredible growth and popularity of your Nonprofit story. As George Clooney rightly states “I go on YouTube when somebody says to look something up.”